Advertising agencies as we know them today emerged around the turn of the twentieth century. At first, they placed ads in newspapers and magazines, and were reluctant to move into the new medium of radio.
But in the United States, the attitude toward advertising on radio went from hostile to cautious to enthusiastic in about ten years. By the late 1930s, advertisers all but controlled American radio.
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Playlist:
Fanfare
Opening Theme
Closing Theme
Except when otherwise indicated, the contents of this podcast are © and ℗ 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, and 2023 by Mark Painter, all rights reserved. Radio commercials for Pepsodent, Bromo-Seltzer, and Signal Oil included in this episode are believed to be in the public domain, or in the alternative, that their inclusion here constitutes fair use. Some music and sound effects used by arrangement with Pond 5.